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Decathlon opens new headquarters in FTZ

Issuing Date: 2017-09-07   Author:Editor of site   Source: Shanghai Free Trade Zone   Views:
Abstract: Pilot French sports goods retailer giant Decathlon officially opened its Great China headquarters in Waigaoqiao, the core area of Shanghai Free Trade Zone on Saturday.

Pilot French sports goods retailer giant Decathlon officially opened its Great China headquarters in Waigaoqiao, the core area of Shanghai Free Trade Zone on Saturday.

Envisioned in 2008, the headquarters has been Decathlon’s “dream project” since then. When turned into reality, the project is a combination of a standard sports goods mall, a big sports ground and a pleasant office environment.

People can shop at the experience store and do exercises in a 4,000-square-meter fitness center and a 10,000-square-meter outdoor playground.

Besides France, China is the second largest market for Decathlon. By the end of 2016, Decathlon had enlarged its logistic storage center in China twice the size than before to cater for the Chinese market and it plans to open 250 more shopping malls in China.